About the author
Simon Horton
Simon Horton is the founder of Negotiation Mastery, a centre of excellence in the world of negotiation.
His mother was Irish Catholic and his father English Protestant. He grew up in the 1970s and every time there was a bomb in Northern Ireland, the civil war was fought at his dining table. Even at the age of 10, he knew there was a better way.
He has been teaching negotiation and conflict resolution for 20 years, across 25 different countries. Clients have included Goldman Sachs, HM British Army, the Saudi Space Agency and many similar world class organisations. He has taught at Oxford University and Imperial College and has appeared on national television in multiple countries and is regularly interviewed on the topic in national press and magazines.
Prior to teaching negotiation, he led a successful career as a consultant to the financial services sector, designing derivatives trading systems and similar platforms. He was first involved with AI in 1988 and his interest grew with Moore’s Law. By 2005, and the publication of Ray Kurzweil’s “The Singularity Is Near”, he had become obsessed.
He has performed as a stand-up comedian and a trapeze artist and he is expecting West Ham United to win the Premier League soon.
You can find out a lot more about his negotiation teaching at his website, Negotiation Mastery, and you can also find out about his other books there, too.
If you want to get in contact about speaking opportunities, negotiations training or anything really, you can contact him below.
Send me a message
If you want to contact Simon for speaking engagements, training, coaching or media opportunities, please email him at [email protected] or use the contact form below.
You can also connect with him on LinkedIn.
Simon's other books
‘An entertaining, immediately useful book that goes beyond advocating for win-win - Simon Horton shows us how to get there.’
The Leader's Guide to Negotiation
11th April, 2016
Every day, at home and at work, we have to influence and persuade people. But it’s not always easy.
Change their Mind outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you’re trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.
‘“Change Their Mind” draws on the methods of hostage negotiators, political campaigners and counsellors who work successfully with the toughest of patients. It’s very practical and full of stories that show exactly how these same methods work in everyday life too.’
Change Their Mind
27th June, 2022
Every day, at home and at work, we have to influence and persuade people. But it’s not always easy.
Change their Mind outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you’re trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.